THE FIRST DISTRIBUTED MUSEUM
MICRO is building a fleet of six foot tall museums.
Our team of scientists, designers and storytellers take a vast, complex world, and squeeze it down into boxes the size of vending machines.
GO FORTH AND MULTIPLY
We replicate the museums, and send them out to the groups and venues in your community who want you to know about the secret systems that run the cosmos.
From hospital waiting rooms to the DMV, MICRO’s fleet of museums show up in the places you least expect them.
SMALL THINGS. BIG DIFFERENCE.
Soon, you'll walk into an airport in San Jose and share a science experience with someone in a community center in the Bronx.
Ever wondered how snails have sex, or what happens at the end of the universe?
Of course you have. MICRO is here for you.
They look like aliens. Their ranks are legion. Enormous monsters who preyed on our ancestors. Tentacled beasts who spawn millions in minutes. They have spread to thrive in every habitat on earth.
Prepare for a journey into the world of the mollusk: a group of invertebrates that has produced the oldest animal alive, the hardest biological material, and a lot of slime.
Humanity. Mollusks. An epic battle for survival.
Straighten your spine, vertebrate. Things are about to get weird.
For a thousand years, humans have lost fortunes and ruined lives trying to cheat the laws of nature. Now it’s your turn.
What would happen if you built a machine that created free energy, forever?
Welcome to The Perpetual Motion Museum, a place of invisible jiggles and our age-old struggle to harness and understand energy.
Coming to a venue near you in Winter 2017.
TIME FOR A NEW APPROACH
Museums are important sources of knowledge, but their impact is currently limited.
Museums cluster. In New York City, Manhattan has 85 museums. The Bronx has 8. The boroughs have the same population.
Entry is often expensive, and audiences are narrow: across America, 90% of museum visitors are white.
REACHING PEOPLE WHERE THEY ALREADY ARE
MICRO is a nonprofit committed to building science education for a culturally decentralized future. MICRO believes that access to high quality science is empowering.
Our museums are site-tested, durable, and free to the public. With a new museum joining the fleet every six months, this is science for everyone, museums that can go everywhere.
THE MOTIVATION IS MUTUAL
We all want to understand the world we live in. 11 of the 20 most visited museums in the US are science museums, but science museums are rare.
Of the 135 museums across NYC, only 5 are science or math related. Even in San Francisco, just 3 of the 53 museums are STEM.
MICRO’s venue partners are hospitals, transit hubs, developers and more: people and organizations who want to make a difference, and share the adventure of science with their community.
MICRO was founded in 2016 by computational ecologist Amanda Schochet and producer Charles Philipp.
MICRO includes: Labour, a design firm that’s worked with the MoMa, the Whitney, and designed the Museum of Food and Drink. Ruby J Murray, a journalist, science writer, and award-winning novelist.
Director of Communications
Creative Direction and Design
MICRO is a nonprofit venture. Donations to MICRO are tax deductible under our fiscal sponsorship with Fractured Atlas.
Every donation counts, no matter the size. With your help, we’ll be putting a free museum where everyone can access it: a hospital waiting room, a train station, the local library.
Our venue partners are hospitals, transit hubs, developers and organizations who believe that science and art are important.
Sound like you? Know a site? Let us know! firstname.lastname@example.org
The first museums in MICRO’s fleet are launching across NYC in 2017.
With a museum on a new topic released every six months, you’ll discover MICRO soon.
Want to know when one of the Smallest Mollusk Museums is coming to a site near you, or chase the Perpetual Motion Museum across the country?
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Contact us to arrange a viewing at New Lab in the Brooklyn Navy Yards